Position Type: Full-time hourly – 32 hours per week over 4 days
Compensation: $26–$32 per hour (DOE), equivalent to approximately $43k–$53k annually based on a 32-hour workweek
Location: Queens, NYC (in-person for team collaboration)
At Senbird Tea, our connection to thousands of customers begins with authentic storytelling, thoughtful product presentation, and a seamless online experience that turns tea lovers into loyal fans. We are not looking for someone to just upload products. We are searching for a capable E-commerce Coordinator who excels at owning the full product launch process, from coordinating assets to final site delivery, while ensuring every detail is accurate and polished so our Japanese tea story shines and our launches succeed without costly errors.
This role combines strong project coordination with hands-on execution across our e-commerce channels. You will own the end-to-end workflow for new product launches, build and optimize listings, organize collections to drive visibility and sales, maintain our product database, and implement quality checks that prevent mistakes before they impact revenue or customer trust. Where others see scattered tasks, you see opportunities to deliver flawless product experiences online, ensuring every new tea arrives beautifully presented and ready to sell.
This is a growth role. We are investing in someone who wants to become our E-commerce Manager as Senbird scales. If you are looking for a place to prove yourself, be mentored directly by founders, and grow faster than you would anywhere else, read on.
Senbird Tea is an Asian American family-owned Japanese tea company dedicated to bringing you the finest teas from family farms in Japan. Rooted in wellness, sustainability, and quality, our curated collection of teas, premium gift sets, and handcrafted teaware has been recognized by Forbes, Food & Wine, BuzzFeed, and Sustainable Jungle. With over 15,000+ five-star reviews on Amazon, we take pride in delivering an exceptional tea experience that nurtures a healthy mind, body, and spirit. Join us in celebrating the rich traditions of Japanese tea, one cup at a time.
We are seeking a dependable, high-performing rising talent who embodies our values of collaboration, curiosity, and care. We are a small team that gets an extraordinary amount done in four days — and we need someone who is genuinely energized by that, not intimidated by it. You will know you are the right person for this role if:
You take full ownership of product launches and treat every detail, from file formats and label accuracy to pricing and images, with the seriousness it deserves.
You are relentlessly proactive. You anticipate next steps, manage timelines tightly, and prevent bottlenecks before they happen.
You have a track record of delivering error-free launches and know how to build checks that protect against costly mistakes.
You communicate clearly, consistently, and without being asked. You keep cross-functional partners (marketing, design, operations) aligned and informed at every stage.
You thrive in a fast-moving, collaborative environment where over-communication is the norm and everyone is expected to show up prepared and present.
You take feedback directly and use it to get sharper. No ego, just drive.
You are not looking for just a coordinator title. You want to grow into an E-commerce Manager, and you are motivated by what that path looks like here.
You find deep satisfaction in seeing new products go live smoothly, perform well, and delight customers.
You have a genuine passion for tea, Japanese culture, and DTC e-commerce storytelling.
As an E-commerce Coordinator, you will:
Project manage new product launches end-to-end: coordinate with marketing (photos and copy), design (labels and visuals), and operations (inventory confirmation) to ensure all assets arrive on time and in the correct format.
Build and optimize product listings across all e-commerce platforms: write or refine descriptions, upload high-quality images, set accurate pricing and variants, and apply SEO-friendly details for maximum discoverability.
Organize and optimize collections: strategically place products in collections, seasonal pages, and featured spots to increase visibility, traffic, and conversion.
Maintain and update the product database: ensure all backend data (stock levels, tags, metafields, attributes) is accurate and up-to-date for smooth operations and reliable reporting.
Perform thorough quality checks at every stage: review labels, copy, images, pricing, and file formats to prevent typos, formatting issues, or upload errors that could lead to lost revenue or rework.
Support ongoing site merchandising: execute updates for promotions, new arrivals, bestsellers, and quick fixes to improve user experience and conversion rates.
Monitor post-launch performance: track key metrics (views, add-to-carts, sales) after launch and surface clear observations and optimization opportunities to the team.
Collaborate cross-functionally to align e-commerce with product launches, marketing campaigns, and broader business goals; provide proactive, clear updates to founders.
Bring organization, checklists, and documented best practices to keep our small team moving efficiently as we grow.
2–5 years of experience in e-commerce operations, product coordination, Shopify admin work, DTC merchandising, or retail product onboarding (tea, beverage, wellness, food, or CPG brands strongly preferred).
Proven experience owning multiple product launches end-to-end with a strong track record of delivering accurate, error-free results.
Hands-on Shopify expertise (or similar platforms): building and editing listings, managing collections, uploading assets, and performing merchandising updates.
Exceptional attention to detail and quality control instincts. You catch typos, formatting issues, and inconsistencies before they become problems.
Strong project coordination skills: comfort managing timelines, cross-team dependencies, and multiple launches simultaneously without dropping the ball.
A natural communicator who over-communicates by default, keeps everyone in the loop, and surfaces issues early rather than letting them compound.
Familiarity with e-commerce tools (Google Analytics, inventory systems, asset management) and a quick ability to learn new processes and platforms.
Proactive, dependable, and collaborative. You work well with others and take initiative without being asked.
Passion for Japanese tea, culture, and DTC brand building highly valued.
Able to work in-person in Queens, NYC.
Schedule: 4 days per week, 32 hours total (e.g., 9am-5pm)
Our interview process typically includes 2- 3 steps, including a brief assessment, all designed to ensure we're the right fit for you and you're the right fit for us. We look forward to connecting with you!
4-Day Work Week (32 hours over 4 days): We love our 4-day schedule because it drives focused productivity during the week and gives everyone a more open, relaxed weekend to recharge. Weekend work happens only when truly necessary, supporting real work-life balance for the team.
Paid Time Off & Sick Leave: So you can rest, recharge, or handle life when needed.
Health Insurance: Access to health insurance coverage (available upon request and eligibility) to help you stay well and secure.
Monthly Tea Allowance & Generous Employee Discount: A monthly allowance to enjoy our teas at home (becoming a true product expert) plus a significant discount on all teas and teaware.
Team Events & Connection: Regular team gatherings to celebrate wins, build relationships, and keep our small crew feeling supported.
Career Development & Growth: Direct mentorship from the founders, hands-on learning, and a clear path to grow into bigger responsibilities as Senbird scales.
Direct Impact in a Small Team: A real voice in decisions and the chance to see your work shape customer experiences and sales.
Senbird has been rooted in Queens, NYC since 2018. We are a small, high-performing team of self-starters who care deeply about the quality of what we make and the experience we deliver. We communicate constantly, move fast, and hold ourselves to a high standard, because what we put out into the world represents the farmers, the craft, and the customers who trust us. We value people who are dependable, proactive, and collaborative. People who take ownership without being asked, communicate openly when something is off, and bring their best every day.
We work hard, but sustainably, because we are building something meant to last. If you are looking for a place where you can show up, grow fast, be challenged, and be genuinely invested in, we would love to meet you.
Senbird Tea is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.