The Meaning of Ichigo Ichie: Making the Most of Every Moment
Ichigo Ichie is a Japanese proverb with many translations. Literally, it means “one time, one meeting”, but can be translated as “one lifetime, one encounter”...
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A refreshing iced green tea is one of the best ways to cool down in the summer heat. The Senbird team recently attended Japan Fes’ WAGYU x Japan Food Town in New York City’s Times Square and had the pleasure of meeting many fellow Japanese tea enthusiasts!
We had the opportunity to serve our bestselling green teas, which included Hime Sencha (Green Tea) and Mai Hojicha (Roasted Green Tea). Hime sencha has a natural umami sweetness from matcha, producing a flavorful cold brewed green tea or mizudashi sencha (水出し煎茶). In contrast, hojicha’s toasty caramel flavor comes out best steeped in hot water. For this reason, our hojicha was brewed fresh on-site, cooled down, and served over iced.
Together with the iced green teas, we also served a creamy Matcha Oat Milk Latte featuring Otome Matcha and Oatly’s oat milk. The subtle sweetness in oat milk pairs perfectly with the rich matcha, an energizing pick-me-up for any matcha lover.
From the hills of Shizuoka, this hojicha roasted green tea is incredibly fragrant with a soothing, earthy aroma and a light bodied, toasty flavor.
Together with the iced teas, attendees enjoyed a Senbird-exclusive Matcha Chocolate Fondue, made-to-order with fresh fruits. Created with Otome Matcha, a premium matcha green tea from Kyoto, heavy whipping cream, and the finest Belgian white chocolate, the matcha chocolate served as a creamy dip for fruits.
Senbird was thrilled to be a part of a food festival that brings people together to experience Japanese foods, beverages, and culture. Thank you to all who stopped by and stay tuned for more events coming up in the NYC area!
Find Senbird at these upcoming events:
We look forward to serving our selection of delicious teas from Japan.
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Ichigo Ichie is a Japanese proverb with many translations. Literally, it means “one time, one meeting”, but can be translated as “one lifetime, one encounter”...
Read More >
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